Matting
consists of mounting a photograph to a mat board into
which an opening the size of the photograph has been
cut. The photograph is attached to the back of the
mat with framing or archival tape.
Matting your photographs may be
more important than you think especially if you want
to sell your photographs either framed or unframed.
Matting a photograph provides three
main benefits:
First, it insures that the photograph
will not touch the glass once it is framed - the mat
board acts as a spacer between the photograph and
the glass.
Second, once the photograph is framed
and displayed matting helps separate the photograph
from its surroundings. It gives it its own unique
space and presence.
Third, but not last, matting a photograph
makes it more sellable. A matted photograph is a finished
product ready to frame, since all your customer has
to do is find a frame for it. If you sell your photographs
matted your customers will not have to pay custom
matting, which is expensive, and if you use standard
mat sizes (which I recommend) they will not have to
get custom framing which is even more expensive.
Popular standard frame sizes include
8x10, 11x14, 16x20, 20x30, etc. Offering your photographs
matted in a standard frame size means that your customers
can purchase a ready-made frame and frame the photograph
themselves. This is an important selling point: to
your customer it means that the cost of framing the
photograph will be minimized. |